Your Brand

Before the Internet, you had to create awareness of your music with people you could physically meet or for those who could see you play live. With the advent of the Internet, your audience is virtually unlimited. You can get in front of more people than people could ever dream of just a few short years ago. Your reach is no longer limited by where you’re located.

Today, people who have actually seen you play live are likely a minority of the people who listen to your music and stream your videos on YouTube. The majority of your fans will find you online. To these people, the only reference of what you are really about is through your name, logos, photos, blogs, videos, and so on. They only know you through your “brand.” You can’t personally meet everyone but your brand can.

So, whether or not you like the idea, it is imperative that you have a brand message. Ideally, you should not even put your music out into the world until you’ve come up with a very clear brand identity. If you skip this important step, you could have a haphazard brand that you don’t control. If you end up having several different logos, a new “look” each month, and otherwise portray an inconsistent message, you will confuse people. The reason why this is so important is that you may only have one shot at grabbing attention and converting someone into a fan. When a casual browser on the Internet first encounters your website or your music, they think they know what you’re all about. They make immediate judgments on whether or not you have value in their lives and whether or not you are worth their time or money.

You should take careful time to accurately brand yourself. Search “branding” on our site or on the web for more articles on how to create and maintain your brand.